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How to Enhance Your Business Using Business Automation Software
As companies strive to keep up with market demands and technological advancements, the importance of streamlining operations becomes increasingly evident. This is where business automation comes into...
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Harnessing the Impact of User-Generated Content for Authentic Connections
User-generated content (UGC) is revolutionizing how brands engage with their audiences, fostering a sense of authenticity and community involvement like never before. We aim to break down the impact of...
View ArticleMedia Relations Agency Otter PR Makes UF Alumni Association Gator100
Otter PR is excited to announce that it was recognized as part of the 2024 Gator100 list, a recognition given by the University of Florida (UF) Alumni Association to acknowledge the top 100 businesses...
View ArticleOtter PR Recognized Among Fastest-Growing Private Companies in US by Inc....
Otter PR, the innovative public relations firm launched in 2020 with a vision for transforming the industry, can now add to its long list of accolades inclusion on the Inc. Regional list of the...
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How to Increase Open Rate for Your Email Campaigns
In this extensive guide, we focus on a crucial aspect of achieving success in email marketing: how can I increase open rate of my email campaigns? Whether you’re an experienced marketer or new to email...
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Expert PR Tips to Prepare for Podcast Interviews
Whether you have experience as a guest on podcasts or you’re stepping into the world of podcast interviews for the first time, it can be a mix of excitement and nerves. Here at Otter PR, we know how...
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How to Improve Your Website Rankings with PR-Focused Link Building
If you’re looking to boost your brand’s online presence and improve your SEO rankings, you’ve come to the right place. At Otter PR, we’re thrilled to share our expertise on PR-focused link building....
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12 Audience Targeting Strategies to Know Your Audience Better
Deeply understanding your brand’s audience is very important, not just for gaining a competitive edge in marketing but to ensure all marketing initiatives resonate and generate positive results. Otter...
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12 Easy Steps to a User-Friendly Website Design
Your website connects your business with your audience, which is why having a user-friendly website design is so important. It’s about more than looks; it encompasses every aspect of how users engage...
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Audience Segmentation: The Ultimate Guide to Engaging Your Target Audience
Audience segmentation is important in helping businesses develop personalized, impactful, and efficient marketing strategies. In this blog post, we will explain what segmenting your audience means, why...
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How to Optimize Facebook Ads and Increase Conversions
Are you tired of pouring money into Facebook ads only to see minimal results? Many businesses encounter difficulties in achieving their desired outcomes through Facebook advertising. But don’t...
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The Power of Earned Media and How To Get It
Earned media is highly valued because it’s perceived as more authentic; you earn it through merit. In this guide, we’ll walk you through strategies to attract media outlets and influencers, helping...
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What is a Publicist? How to Determine If You Need One
What is a publicist, exactly? The success of your brand greatly depends on how it is perceived by the public. It’s crucial to understand the significance of a publicist, regardless of whether you are a...
View ArticleGreg Linnelli Wins Silver Stevie Award for Communications Professional of the...
The American Business Awards, the nation’s premier business awards program, announced its 2024 winners in late April, honoring Otter PR’s Greg Linelli as the year’s top communications professional....
View ArticleMark Kaley Wins Bronze Stevie for Maverick of the Year – Business Services...
When the American Business Awards (ABA) announced its 2024 winners this past April, Mark Kaley, PR Manager for Otter Public Relations, was among the top honorees. Kaley was named Maverick of the Year...
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The Ultimate Guide to Using an Embargoed Press Release the Right Way
Welcome to our comprehensive guide on embargoes and the strategic utilization of embargoed press releases in public relations. In this article, we’ll discuss the fundamentals of embargoes, offering...
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How to Craft a Personal Branding Strategy in 2024
Building a personal brand is more important now than ever. Whether you’re an entrepreneur, a professional, or a thought leader aiming to stand out in your industry, having a strong personal brand can...
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How to Use Digital PR to Transform Your Brand
Digital PR (public relations) is a valuable asset for companies looking to increase visibility and credibility within their specific industry. This guide will walk you through the fundamentals of...
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10 Powerful Reddit SEO Strategies to Increase Your Visibility
Reddit often gets overlooked when it comes to SEO strategies, but it can actually be a game changer for improving your search engine rankings. With its diverse community and discussions, Reddit SEO...
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Tech PR 101: How to Stand Out in the Crowded Tech Industry
Standing out in the already crowded and quickly growing tech space requires a mix of creativity and strategy. Technology public relations is the link connecting cutting-edge firms with their target...
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