How Media Public Relations Builds Brand Credibility Through Earned Media
A brand can say almost anything about itself. It can call itself innovative, trusted, experienced, customer-first, industry-leading, or whatever other phrase makes it through the marketing meeting. The...
View ArticleWhat Does a Publicist Do? A Complete Guide
Marketing, advertising, social media, and public relations can all sound like different versions of the same thing, especially when everyone’s talking about visibility, audience growth, engagement, and...
View ArticleTechnology PR: How Tech Companies Build Authority Before They Scale
Technology companies often spend years building before the market really knows who they are. The product may be technically strong, the leadership team may understand the problem better than almost...
View ArticlePublic Relations vs. Marketing: What are the Key Differences Between PR and...
When the discussion of public relations vs. marketing comes up, most people assume they are one and the same. After all, you are trying to get visibility for a business or a person, right? While public...
View ArticlePR for Lawyers: How Law Firms Win More High-Value Clients
High-value clients usually do more homework. If someone is hiring an attorney for a major commercial dispute, a complicated personal injury case, a government investigation, or another legal issue with...
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What Does a Brand Publicist Do for Your Business?
A brand publicist helps your business earn media attention, strengthen its public image, and turn its expertise, news, and leadership into stories journalists and other media outlets may want to cover....
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Should You Hire a Business PR Agency?
You should consider hiring a business PR agency when your company has something meaningful to say but lacks the media relationships, PR expertise, or internal bandwidth to consistently get that story...
View ArticleCrisis Communication PR: How to Protect Your Brand When Things Go Wrong
No one knows when a crisis will happen, and more often than not, they’re unprepared for it. It could be something as simple as a customer complaint that goes viral, a data breach, or even a...
View ArticleThe Value of PR Agencies: Why Businesses Still Need Public Relations Firms in...
The rise of advanced artificial intelligence has radically changed how people discover information online. Instead of simply typing a word or phrase into a search bar and scrolling through a list of...
View ArticleExecutive Thought Leadership: Why CEOs Can’t Stay Invisible
Most CEOs don’t have a visibility problem because they have nothing to say. In fact, they have the opposite problem. CEOs make decisions all day as they watch their industry change in real time, see...
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Why CEOs Need Executive Thought Leadership
A CEO can lead a strong company and still be nearly invisible outside it. That becomes a problem when customers, employees, journalists, investors, partners, and other decision-makers want to know who...
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How to Choose a Corporate PR Agency
Choosing a corporate PR agency starts with knowing what you need the agency to accomplish. Media coverage may be part of the job, but corporate communications can also involve executive thought...
View ArticleHow Healthcare PR Firms Help Doctors Become Trusted Thought Leaders
A 2024 study from Healthgrades found that word-of-mouth referrals are no longer the primary method people rely on to find doctors or other medical professionals. Today, more people search for doctors...
View ArticleA Public Relations Agency’s Perspective on What Makes a Story Newsworthy
Every business has news. The problem is that not every piece is actually newsworthy. A new hire may feel important internally, but unless they’re a well-known industry figure, it’s not newsworthy —...
View ArticleThe Worst PR Mistakes That Can Damage Your Public Relations Strategy
Good PR can help businesses build credibility, stand out from competitors, attract the right kind of attention, and strengthen relationships with customers. However, poor communication can overshadow...
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Why Law Firms Need a Legal PR Agency
Law firms need a Legal PR Agency because reputation, credibility, and public visibility can directly influence how potential clients, referral sources, journalists, and other stakeholders perceive a...
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Who Offers the Best PR for Physicians?
The best PR for physicians depends on what the doctor wants to accomplish. For an individual physician or medical practice focused on national media exposure, personal branding, expert positioning,...
View ArticleThe Value of Public Relations Agencies in the Age of AI: How PR Firms May Be...
When consumers search for trusted brands and businesses, they increasingly turn to AI-powered search engines for answers. Rather than scanning pages of traditional search results, consumers are getting...
View ArticleWhy Executive Thought Leadership Matters More Than Ever
People want human connection. When businesses were smaller and more local, the person who owned the company was often the same person standing behind the counter. They knew their customers by name,...
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What Should You Look for in a Media Buying Partner?
A good media buying partner should be able to explain where your advertising budget is going, why each channel or placement deserves investment, how performance will be measured, and what changes the...
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